Summary

This project was to design a mobile experience themed around a Broadway show. Taking inspiration from Hadestown, I decided to develop this with an overt shape language and strong color. I made this entirely using Adobe AfterEffects, without importing designs from other software into the file. During the development process, I started with simple ideation, created a storyboard, made a first pass, and then refined the project until I had a finished piece. Below are segments of the development process.

Storyboard

Style Frames